Advisory paper to DECC on communicating climate change to mass audiences

George Marshall has been working with the Climate Change Communication Advisory Group (CCCAG), who have produced a short advisory paper for DECC on how to shape mass public communications aimed at increasing public concern about climate change and motivating behavioural changes.

CCCAG's aim is to use current academic research and practitioner-based expertise to best inform government and nongovernmental climate change communications and engagement.  It represents a diverse range of individuals from academia and the third sector, with expertise in climate change communication and engagement.

To download the paper click here